The Atlantic's Website Will Now Let Some Pay to See No Ads | Media - AdAge

In Wired's case, I'd settle for ads that don't cause major performance problems on my Mac

"Wired magazine rolled out a similar approach to ad-blocking earlier in the year, asking readers to either whitelist the site or pay $1 a week for an ad-free version. In April, the magazine's then-head of product and business development told Ad Age that the approach was "going great."
Wired, at the time, reported that 20% of unique visitors were using blockers, making the problem even more pronounced than for The Atlantic. The New York Times is also considering an ad-free digital subscription offering, though that effort doesn't seem to have progressed beyond the exploratory stages.
"All the cool kids are doing it," Ms. Lau said when asked about the rise of ad-free subscription offerings."

The Atlantic's Website Will Now Let Some Pay to See No Ads | Media - AdAge