IBM Is Counting on Its Bet on Watson, and Paying Big Money for It - The New York Times

From an AI market dynamics reality check

"IBM has invested billions of dollars in its Watson business unit, created at the start of 2014, which now employs an estimated 10,000 workers. Its big-ticket marketing push includes clever television ads that feature Watson trading quips with famous people like Serena Williams and Bob Dylan. And Watson, after a slow start, has shown its mettle by assisting in daunting tasks like diagnosing cancer.

Yet industry experts question how quickly IBM can build a business around Watson. “IBM has pursued big, bespoke moonshot initiatives that can take years and are extremely expensive,” said Tom Austin, a research fellow at Gartner. “It seems like they’re swimming upstream with that.”"

IBM Is Counting on Its Bet on Watson, and Paying Big Money for It - The New York Times