Oracle’s Ellison Takes Shot at Amazon With New Cloud Services - Bloomberg

Also see Oracle CEO Larry Ellison Talks A Big Game Against Amazon Web Services (Fortune)

"Oracle Corp. unveiled new services that help customers take advantage of cloud computing as the company takes more direct aim at rival Amazon.com Inc.
The company announced “Cloud@Customer,” which takes the latest gear from its own data centers and puts that hardware on customer data centers, Executive Chairman Larry Ellison said Sunday during a presentation at Oracle OpenWorld in San Francisco. Customers won’t need to buy the technology -- and can instead subscribe to the service on a monthly basis, just like they would do if they were buying from a distant data center. He also announced what he said were more powerful products at a lower cost than Amazon, the leading public cloud provider and the company’s No. 1 competitor in infrastructure.
“Amazon’s lead is over,” Ellison said during the presentation. “Amazon’s going to have serious competition.”"

Oracle’s Ellison Takes Shot at Amazon With New Cloud Services - Bloomberg