More Than 50% of Shoppers Turn First to Amazon in Product Search - Bloomberg

One-stop shopping

"Fifty-five percent of those surveyed go to Amazon first when searching for products, an increase from 44 percent a year earlier, according to a Labor Day weekend poll of 2,000 people released by the Internet marketing firm BloomReach Inc. The second annual survey showed search engines, such as Google and Yahoo, and retailers losing ground to Amazon. Search engines were the starting point for 28 percent of those surveyed, declining from 34 percent a year earlier. Specific retailers were the starting point for 16 percent, down from 21 percent.
“Amazon has become the reference point for shoppers,” said Jason Seeba, head of marketing for BloomReach. “Shoppers will go to Amazon first to find a product and check prices.”"

More Than 50% of Shoppers Turn First to Amazon in Product Search - Bloomberg