LinkedIn wants to be fun - The Washington Post

For more details, see Accelerating LinkedIn's Vision Through Innovation (LinkedIn blog)

"Roughly 105 million people visit LinkedIn every month, compared to Twitter’s 313 million monthly active users and Facebook’s massive 1.7 billion audience. Many LinkedIn visitors use the site to make a connection with other professionals, but they don’t linger as they do on Facebook, getting absorbed in stories and news.

The new features are not only intended to boost “stickiness” — the amount of time people linger and click within a site — but to turn LinkedIn into a hub of economic opportunity, said LinkedIn chief executive Jeff Weiner at an event at the company’s San Francisco offices on Thursday. It will be a hotspot for useful conversations that helps users become more savvy at work and improve their job prospects."

LinkedIn wants to be fun - The Washington Post