This is the end of Hulu as we know it - The Washington Post

Also see Hulu Is Killing Off Its Free TV Service, But Yahoo Will Lap Up the Crumbs (Gizmodo)

"After years of serving the Internet thousands of shows for free, Hulu is cutting off support for its no-cost streaming video service. To keep watching, viewers will either need to start paying for a plan or go through one of Hulu's commercial partners.

More on the latter in a second but first: Hulu's decision to terminate free streaming is a major step as it tries to gain more traction against other streaming video heavyweights, such as Netflix, YouTube and Amazon. Together, those three account for nearly 57 percent of all Internet traffic consumed in North America during peak hours. Hulu's share stands at a measly 2.7 percent."

This is the end of Hulu as we know it - The Washington Post