Facebook rolls out code to nullify Adblock Plus’ workaround | TechCrunch

Bottom line: "Neither side is likely to relent, though, so we’re in for a war between Facebook’s elite engineering team and a crowdsourced army of ad blocking hackers."

"On Tuesday, Facebook announced it had blended the HTML of its ads on the web into its content so they’d still appear to users with ad blocking software. The company argued that by providing users with more opt-outs of ad targeting, it was addressing a top concern of ad block users, executing on its mission to connect people to businesses as well as each other, and that it’s wrong to avoid compensating websites for their ad-supported services.

Within hours, the leading blocker software company Adblock Plus quickly vowed to crowdsource a workaround from its community. Today it released that update to its filter that it claims once again removes Facebook’s ads. But now Facebook is accusing it of ensnaring legitimate content from friends and Pages, and is rolling out the code necessary to thwart Adblock Plus’ workaround."

Facebook rolls out code to nullify Adblock Plus’ workaround | TechCrunch