Tesla's Biggest Wall Street Fan Thinks He's Worked Out Musk's Master Plan - Bloomberg

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"Adam Jonas, who analyzes the electric carmaker for Morgan Stanley, sent out a note to clients this morning speculating on Musk's blueprint. According to Jonas, the so-called master plan might entail a system that owes more to public transport than the company's present model of vehicle ownership.
"We believe the missing piece could be an on-demand mobility service that complements Tesla’s skills in electric and autonomous vehicles," Jonas wrote. The analyst says that just selling cars to individuals won't remain a sustainable business model forever: "The auto industry is in the early metamorphosis from privately-owned model to a public transport utility," he says."

Tesla's Biggest Wall Street Fan Thinks He's Worked Out Musk's Master Plan - Bloomberg