Snapchat Adds ‘Memories’ Section to Let Users Save Stories - Bloomberg

Now optionally ephemeral

"In a major shift, the mobile app has added a new section that will let people hold on to media they choose to save -- a move that will keep users tied to Snapchat as a place to reminisce on important moments in their lives, not just share what’s happening now.
It’s called the Memories feature, where snaps and snap stories -- the ongoing stream of content from a user -- can be saved and searched for, the Los Angeles-based company said. People can then share the stories through personal messages, re-edit the snaps to add different captions and graphics, or put them in a separate password-protected folder. Previously, the app’s distinguishing feature was that photo and video messages would disappear after they were viewed."

Snapchat Adds ‘Memories’ Section to Let Users Save Stories - Bloomberg