Driven by Data, Pros and Joes Alike Vie for Cycling Crowns - The New York Times

In other cycling news, see Bike Company Switches Gears in Road Shifting, Going Wireless (NYT)

"“Strava is crack for cyclists,” said João Correia, an agent who represents several pro cyclists, including some Strava users. “It really changed how people ride their bikes. You can compete anytime. You didn’t need a number on your back, and you don’t have to be a specific place at a specific time.”

Correia said that for his clients like the Dutch rider Laurens ten Dam, Strava was also a far more effective way to build links with fans than conventional social media like Twitter or Facebook."

Driven by Data, Pros and Joes Alike Vie for Cycling Crowns - The New York Times