This Company Might Make Apple and Google Irrelevant — NewCo Shift — Medium

Excerpt from a Viv profile by John Battelle

"Viv’s vision is to find a third way, one that will, at scale, obviate both search and the app store. Let that sink in: If Viv really works, it will leapfrog the essential differentiation of both Apple and Google — companies with a combined market cap of more than a trillion dollars.

How? Using the exact same mechanism that gave rise to Search and App Stores: A virtuous cycle driven by a shift in consumer behavior (from pecking at chiclets on a phone to sophisticated natural language queries), and an associated shift in how and on which platform businesses integrate their services. Viv is in essence a query collection and distribution machine, just like search. And it plans on using the guts of mobile apps to “get shit done.” Brilliant."

This Company Might Make Apple and Google Irrelevant — NewCo Shift — Medium