Snapchat Strikes Partnership With Oracle to Prove Its Ads Work - Bloomberg

If this seems like an unlikely partnership, check Wikipedia's List of acquisitions by Oracle and search for "marketing"

"Snapchat is competing with sites such as Facebook Inc., which can tell advertisers detailed information about an ad viewer’s demographics and interests. Companies can also more easily see something they posted go viral, while Snapchat’s videos and photos disappear after they’re viewed.
According to Oracle, at least, Snapchat’s ads are working. As part of the data partnership, announced Wednesday, the company said 92 percent of ads for consumer packaged goods drove higher in-store sales. By analyzing Snapchat marketing campaigns for products such as deodorant and cereals, Oracle aims to help retailers improve their success, the company said in a statement."

Snapchat Strikes Partnership With Oracle to Prove Its Ads Work - Bloomberg