Inside Facebook’s Plan to Get Users to Buy Flowers in Messenger - Bloomberg

Tangentially, see Life in the People’s Republic of WeChat (Bloomberg)

"In 2014, Facebook hired David Marcus, a former PayPal executive, to lead its messaging efforts. By beefing up payment services, Facebook is taking a page out of Tencent’s playbook.
“You can literally do everything within WeChat,” Aunkur Arya, general manager for mobile at Braintree, a unit of PayPal, said in an interview. “A lot of companies in the West are looking at that and trying to recreate that experience.”
To get there, Facebook needs to collect more of its users’ payment credentials, though, the way Amazon.com already does."

Inside Facebook’s Plan to Get Users to Buy Flowers in Messenger - Bloomberg