Google is adding new ways to track you for ads, but it’s letting you call the shots - Recode

Also see Uh Oh: Google Expands Its Ad Tracking. But, Yay: It’s Opt-In (Wired) and Review your entire Google life on this handy new page (Mashable)

"The company is rolling out a new service that pools data from across the entire web and mobile devices, giving it a potential boost to its core ads business. The big caveat: It’s giving users total control — and with that, they’ll have carte blanche to block particular ads.

It’s a way for Google to get ahead of the growth in ad-blocking. By building the feature opt-in, it’s also a way for Google to combat criticism of its privacy practices."

Google is adding new ways to track you for ads, but it’s letting you call the shots - Recode