Can we call a truce in the war over ad blockers? - The Boston Globe

Leaving it up to advertiser discretion is probably not a realistic plan

"So let there be peace on earth, and let it begin with me. Some sites show messages that ask us nicely to add them to our ad blocker’s whitelist. I’ve begun to play along. If the ads aren’t too annoying, I’ll leave them on the whitelist, and help a journalistic brother out.

If a few million of us did this, we’d help prop up the industry’s good guys, while sending an unambiguous message to the producers of ugly, gaudy bandwidth-wasting promos: No, we don’t hate all ads. Just yours."

Can we call a truce in the war over ad blockers? - The Boston Globe