Inside the New Apple Retail Store Design - Bloomberg

Retail different

"You can buy an iPhone as you walk down The Avenue, enjoy a seminar with artists in The Forum, fix your laptop under the trees in the Genius Grove and get some training in The Boardroom. You've been in an Apple Store the whole time.
When Apple opened its first location 15 years ago, the company pioneered a spare, uncluttered layout—a look quickly copied (with varying degrees of success) by traditional chains. The stores confounded early expectations and helped Apple become one of the most admired consumer brands in history. Now iPhone sales are slowing, and the company is keen to upgrade a shopping experience that has lost some of its original magic."

Inside the New Apple Retail Store Design - Bloomberg