Hoping to Avoid Burnout, Some Startups Turn to Pot - Bloomberg

A greenfield opportunity

"HelloMD was able to use its existing technology to make an already-legal process more efficient and discreet. Within six weeks, the revamped HelloMD app was available to Californians. Consumers download it, answer two dozen health questions and spend roughly 20 minutes video chatting with a doctor, who can then recommend various marijuana strains. Customers receive a PDF of the doctor's approval a few minutes later and a laminated card in the mail. The whole process costs $49.
HelloMD is one of a growing cluster of startups pivoting their businesses into the cannabis industry. According to a 2015 estimate by the Marijuana Policy Project, nearly 1.5 million Americans have secured doctor recommendations to use marijuana as medicine."

Hoping to Avoid Burnout, Some Startups Turn to Pot - Bloomberg