Amazon and YouTube get ready to rumble over online video - The Washington Post

Check this Amazon page for more Amazon Video Direct details

"The new platform places Amazon in direct competition with Google's YouTube, the firm leader in the video upload space that counts 1 billion users. YouTube has its own revenue sharing model for its top creators. Starting in 2007, it launched its Partners Program, which gave popular content creators a cut of the ad revenue earned from views to their pages.

But there has been controversy in connection with the cut that YouTube takes, which is 45% of the revenue, and the site does not offer to cover any video creation costs, leading some YouTube creators to speak out about comparatively unfair profits."

Amazon and YouTube get ready to rumble over online video - The Washington Post