Google Taps IBM, Rackspace to Dent Intel's Hold on Server Chips - Bloomberg

In search of lower data center costs

"The moves show how keen Google is to use chip suppliers other than Intel, or to raise the threat of switching to bargain for lower prices from the world’s largest chipmaker. As one of the world’s biggest operators of computer servers, Google’s hardware decisions are watched closely by companies across the industry. Rackspace shares jumped 6.6% to close at $23.65 on Wednesday, their biggest one-day gain since March 11.
Google is also working with Qualcomm Inc. to evaluate ARM-designed chips for its data centers. Intel has more than 99 percent of the market for processors that run data center servers. That division at the chipmaker provides half of its profit and is its chief source of revenue growth."

Google Taps IBM, Rackspace to Dent Intel's Hold on Server Chips - Bloomberg