Apple just found a powerful new way to make people care about the planet - The Washington Post

In other App Store news, see Apple Pursues New Search Features for a Crowded App Store (Bloomberg)

"The company is rolling out “Apps for Earth,” in which the App Store will, for 10 days, feature 27 popular apps — including Angry Birds 2, Jurassic World: The Game, and SimCity BuildIt — that have added new environmental content for Earth Day.

Money spent buying one of these 27 apps, or making purchases within them, will then support the  World Wildlife Fund, to help advance its climate and environmental initiatives. And given the size of the App store itself — which has many million users across 155 countries — and the huge reach of some of the apps (Angry Birds II has been downloaded 85 million times, for instance), it just might just be one of the corporate world’s farthest-reaching green initiatives."

Apple just found a powerful new way to make people care about the planet - The Washington Post