How to Make Twitter Actually Useful - WSJ

Check the full article for useful Twitter tips; also see Sean Parker Q&A on Twitter’s Biggest Weakness and What’s Next for Facebook (Bloomberg Business)

"I’d blame my own boring tweets, but they’re certainly not the cause of Twitter’s most recent business woes. Not only is the company failing to attract new users, but it reported a decline in monthly active users last quarter. As a result, Twitter has been desperately releasing features to address everyone’s issues.

To find out if these features knock down the biggest roadblocks, I tracked down and interrogated dozens of my followers who have abandoned the network. It turns out, Twitter does deserve a second chance. Still, it has a long way to go in fixing its biggest problem: explaining why you’d add it to your already packed social media repertoire of Facebook, Instagram and LinkedIn."

How to Make Twitter Actually Useful - WSJ