How Tesla Model 3 Can Complete Its Take Over of the U.S. Luxury Market - Bloomberg Business

The Model 3, the latest Tesla bad news for Mercedes, BMW, and other luxury brands, will be unveiled next week

"What happens when the price of electric cars falls lower than the gasoline-powered competition? That's the question Tesla Motors Inc. wants to answer with its Model 3, which will carry a $35,000 price tag at its unveiling on March 31. But we don't need to wait until the Model 3 goes on sale, because Tesla already has an inexpensive electric vehicle to learn from: the Model S. 

Sure, you might not think of a $70,000 sedan as cheap. The sticker price doesn't even even include the thousands in add-ons purchased by most Tesla shoppers. But within the class of competitors—premium, large-sized luxury vehicles—the Model S is a bargain. It's faster, safer, and by many measures more convenient than its fancy, gas-chugging peers. In less than four years it has become the top-selling large-luxury vehicle in the U.S., already outselling high-end options from Mercedes-Benz, BMW, and Audi."

How Tesla Model 3 Can Complete Its Take Over of the U.S. Luxury Market - Bloomberg Business