Wired Is Launching an Ad-Free Website to Appease Ad Blockers - Bloomberg Business

Likely a trendsetter

"More than 1 in 5 people who visit Wired Magazine’s website use ad-blocking software. Starting in the next few weeks, the magazine will give those readers a choice: stop blocking ads, pay to look at a version of the site that is unsullied by advertisements, or go away. It’s the kind of move that was widely predicted last fall after Apple allowed ad-blocking in the new version of its mobile software, but most publishers have shied away from it so far."

Wired Is Launching an Ad-Free Website to Appease Ad Blockers - Bloomberg Business