Twitter's Challenge: Updating a Product Users Love to Hate - Bloomberg Business

Tumultuous Twitter times

"The problem with the crowd: They seem to agree Twitter is flawed, but they don’t have a solution, and they don’t like change. Twitter can’t afford to listen only to its most vocal users. The company has a sweet spot among celebrities, politicians, journalists and other commentators; to scale beyond that, it needs to listen to the data that comes in from product testing. And fast."

Twitter's Challenge: Updating a Product Users Love to Hate - Bloomberg Business