Google Gives Publishers What Facebook, Apple Haven't: A Paywall - Bloomberg Business

Also see Google Joins Race to Speed Up Mobile Delivery of News Articles (NYT)

"The New York Times has moved guardedly with Facebook Inc. and Apple Inc., posting just 30 articles a day on new platforms controlled by those companies.
Starting Wednesday, the Times will be posting more than double that number of stories on a new alternative newsreader promoted by Google Inc. The reason? The Times asks readers to buy digital subscriptions after getting 10 free articles a month. Google readers count toward that limit. Facebook and Apple readers don’t.
Publishers have been tentative about fully embracing new digital platforms for their articles because they want to protect revenue from online ads and subscribers as their print business has waned. Google, by pushing readers toward paid subscriptions, is giving media companies a tool they’ve craved and may put pressure on Facebook and Apple to follow suit."

Google Gives Publishers What Facebook, Apple Haven't: A Paywall - Bloomberg Business