Dustin Moskovitz on why Slack isn't a threat to Asana - Business Insider

From a wide-ranging interview:

"BI: In the last couple of years, there have been a lot of enterprise companies that have taken off like wildfire, like Slack. How do you view your relationship with Slack or the other challengers? What’s Asana’s niche in the space?

DM: We really don't see Slack as a challenger, we're actually mutual customers. So we use Slack services, Slack uses Asana, and we really see them as complimentary [sic] which is why the integration exists. We look at the broader collaboration space, [and] we think of it in terms of these three major buckets. One is sort of files and file sharing and document collaboration, so that's everybody from Dropbox to Box and like Google Apps. And then messaging and communications that's really where Slack fits in, but also products like Skype and VoIP services. And then this third category of work tracking is really the market that we're trying to develop."

Dustin Moskovitz on why Slack isn't a threat to Asana - Business Insider