Waze to Scoop up More Data through New Partnerships - Digits - WSJ

Later in the article: also "talking with Uber about teaming up"

"The software will add thousands of new drivers into Waze’s traffic and guidance system. Lyft has 315,000 active drivers who spend more time in their cars than the average commuter. Genesis Pulse guides more than 500 emergency vehicles that collectively traveled about 13.2 million miles last year. JustPark has more than half a million users of its parking app.

Like Waze’s 50 million existing users, these new drivers will share their locations passively and anonymously. That means more traffic data for Waze to improve its real-time route suggestions.

“The amount of data will grow significantly because of these new drivers,” said Amir Mirzaee, head of business development at Waze. He declined to estimate the potential increase, but said the influx will be particularly helpful in suburban areas of the U.S. and in other countries where Waze has fewer existing users."

Waze to Scoop up More Data through New Partnerships - Digits - WSJ