Uber Invites Developers to Build Apps for Customized Passenger Distractions - The New York Times

An opportunity for riders to give Uber even more control of their "trip experiences"

"Uber, the huge ride-hailing service, delivers millions of rides to passengers. Now the company wants to give people something to do while they’re in the car.

On Tuesday, Uber introduced a way for smartphone app developers to create “trip experiences” for riders. The idea, the company says, is to give riders tailored information and entertainment during their time in an Uber vehicle.

Uber gave a few examples of how it might look. Upon entering the vehicle, riders could receive a quick news briefing or perhaps be served with a music playlist built to last the length of their ride."

Uber Invites Developers to Build Apps for Customized Passenger Distractions - The New York Times