The Oculus Rift costs $600, but you’ll likely have to drop another grand to actually use it - Quartz

Tangentially, see Oculus Kickstarter Backers Will Get a Free Rift (Wired)

"These specs will make it possible for the Oculus Rift to render heavy, 360-degree graphics smoothly without making users feel motion sick (hopefully, since results will vary). But expect to shell out at least $300—about the cost of an Xbox One or Playstation 4—for a compatible graphics card. It is possible to meet the minimum specifications by building your own computer with about $650 worth of parts, though it might not necessarily be future proof. Forbes has outlined different price points for building an Oculus-compatible PC ranging from sub-$1,000 to more than $2,000.
It’ll obviously be much simpler to buy a computer that’s ready out of the box. The VR company has worked with some PC manufacturers to offer “Oculus Ready PCs,” which start at $949. In February, users will be able to preorder bundles that include both a PC and Rift headset starting at $1,499—a slight discount over buying the two separately. (Oculus says those who preorder a Rift now will be able to opt for the bundle next month without affecting the ship date.)"

The Oculus Rift costs $600, but you’ll likely have to drop another grand to actually use it - Quartz