Google Maps Guesses Where You’re Headed Now - Digits - WSJ

Still tbd how Google will combine Google Maps and Waze

"Armed with this data and other information like the time of day, Google Maps suggests destinations unprompted. So if you searched for a local hardware store 30 minutes ago and then launched Maps to begin driving, Google would show you the way to that retail establishment and estimate how long it will take to get there.

It is part of a broader push by the company to answer questions proactively, rather than waiting for people to type a search query into a white box online. This is happening as online activity switches to smartphones, which are harder to type on than personal computers but provide more data for Google to make useful predictions. So expect more of these compelling-yet-creepy features from the leader in real-time online data analysis."

Google Maps Guesses Where You’re Headed Now - Digits - WSJ