Global Brands, Taking Cue From Tinkerers, Explore Crowdfunding - The New York Times

Interesting times

"Crowdfunding, a trend popularized by artists and tinkerers, is now so hot that corporate giants are looking for a way in. G.E.’s approach is an unusually bold one, but a growing number of large companies are experimenting with programs intended to capture some of the creativity and passion that popular crowdfunded projects can inspire.

Indiegogo, one of the largest fund-raising sites, on Wednesday announced “enterprise crowdfunding,” a new offering for big brands. For a consulting fee that typically runs to six figures, Indiegogo will help companies figure out how to harness the crowd’s power."

Global Brands, Taking Cue From Tinkerers, Explore Crowdfunding - The New York Times