Facebook at Work's pitch to enterprises is unmatched: 'There's no training required' | VentureBeat | Social | by Ken Yeung

A Facebook at Work snapshot, via @MikeGotta

"While much of the talk about Facebook has been around its social network and messaging services, there’s another growing segment that the company is eager to talk about: Facebook at Work. The company has always stuck to its mission of connecting people, and so far it’s been successful, helping more than 1.55 billion people do just that every month. But can Facebook succeed in enterprise software?

There are many companies that want to be the de facto social network for the workplace, including Microsoft’s Yammer, Salesforce Chatter, VMware’s Socialcast, Jive, and, to a certain degree, Slack. But Facebook is hoping it has an advantage that nobody can beat: the incredible familiarity that people have with its platform. Because Facebook at Work offers users the same experience they’d have on Facebook as an individual, it lacks the learning curve that other services may have."

Facebook at Work's pitch to enterprises is unmatched: 'There's no training required' | VentureBeat | Social | by Ken Yeung