Snapchat wants to turn your life into a commercial - The Washington Post

Later in the article: "Snapchat's bottom line needs all the help it can get. Last week, one of the company's biggest investors, mutual-fund giant Fidelity, sharply marked down its shares, the latest suggestion that billion-dollar tech "unicorns" such as Snapchat are overvalued."

"Millions of high-school students glancing at their phones on a recent Friday discovered a new, unavoidable distraction: If they took a photo with Snapchat, the app asked if they wanted to imprint it with Hollister’s logo and tagline, “Friday Vibes.”

The teen-retail giant had paid Snapchat for the ad and, more importantly, where it was aimed: Any phone geographically located near 19,000 high schools in the U.S. and Canada.

The “sponsored geofilters,” one of Snapchat’s most surprising new moneymakers, mark a uniquely invasive turn for modern marketing — allowing advertisers to put a virtual claim on parts of the physical world."

Snapchat wants to turn your life into a commercial - The Washington Post