Cola, a New Start-up, Introduces Ways to Do More in Text Messages - The New York Times

An impressive team roster; I'm guessing whoever controls the remaining General Magic intellectual property is paying close attention

"The premise behind Cola, according to David Temkin, the company’s chief executive, is that smartphones have primarily become texting devices for many people. Still, Mr. Temkin argues that a lot of the communication that occurs in text messages — planning where and when to meet, telling your spouse what to get from the supermarket and so on — is unnecessarily inefficient.

Cola is an attempt to make it easier to accomplish those kinds of tasks in text messages and to give other app makers the programming hooks that allow them to expand the abilities of text messages even further.

Someone scheduling a picnic with friends, for example, can text a to-do list to recipients that allows them to claim certain tasks — like buying sandwiches, bringing a Frisbee and getting beverages. Cola users can share live maps in a text message that update their locations for selected times."

Cola, a New Start-up, Introduces Ways to Do More in Text Messages - The New York Times