The catch-22 that could hurt Apple down the road - The Washington Post

From an assessment of how Apple's privacy policy perhaps precludes precise predictive personalization in Apple News and other services

"The problem Apple faces is that it is staking out a refined position on a topic that many do not fundamentally understand. The details on how Apple is handling people's data in an arguably more thoughtful way may be lost on most people. What they will see, however, is that they keep getting hockey articles when they don't really want them.

The stakes are only going to get higher as Apple and other big tech firms continue to expand into news, music and entertainment. Personal preference counts for everything when it comes to sorting through vast catalogues of millions of songs, TV shows and articles for recommendations. Over time, could Apple make a product as good as ones that are sucking up our data on a much broader scale? Maybe. That said, self-reporting — which Apple is relying heavily on to personalize its products — may produce less relevant recommendations."

The catch-22 that could hurt Apple down the road - The Washington Post