Microsoft’s Windows 10 May Help, May Hurt Holiday PC Sales | Re/code

Also see Windows laptops need better engineering, not better marketing (The Verge)

"In the past, a new release of Windows has generally meant a bump in PC sales, especially for the first holiday after a new release.

But Windows 10 is different. It marks the first time Microsoft has offered consumers a free update for all PCs that are capable of running the software. Mix in the tension as Microsoft enters further into the hardware business with its Surface Book laptop and you have some interesting dialogue between Redmond and the companies that build computers using its software."

Microsoft’s Windows 10 May Help, May Hurt Holiday PC Sales | Re/code