Here's Where Amazon and Google Could Make Their Next $100B | WIRED

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"The public cloud won’t take over the whole IT market, Rhymer says, but this is where the big growth lies. According to Rhymer, software-as-a-service offerings such as Office 365 are growing the quickest at the moment. Eventually, he says, similar growth will extend into so-called platform market.

The biggest winner here will likely be Amazon. “They have a massive customer base and they’re been at it longer than anyone else,” Rhymer says. This spring, Amazon revealed that its cloud operation is now a $4.6 billion business, and the company expects it to grow to $6.23 billion by the end of the year. The next-biggest player is Microsoft. In April, Redmond said it’s on track to reach $6.3 billion in revenue this year, including sales of its Office 365 and its Dynamics customer relationship management service. Google, in many respects, has a technical lead on Amazon and Microsoft, but it was slower to market. IBM, with its acquisition of a company called SoftLayer, is also in the mix."

Here's Where Amazon and Google Could Make Their Next $100B | WIRED