EXCLUSIVE: Why Apple Is Still Sweating the Details on iMac — Backchannel — Medium

From a Steven Levy review of the new iMac product family

"“It’s not that simple,” says Phil Schiller, Apple’s senior VP of Worldwide Product Marketing. “We are in an amazing time where there are different ideas competing for your computing life. That’s great — we love that. And we have thought long and deep about what choices we want to offer customers. One is iPad — it can do many things you want to do on a PC, so many that people choose to make it their primary computing device, and it can do that. That’s more true with the iPad Pro than it’s ever been. But that’s not everybody. There are other people who will decide that nothing does the things they need in their lives as well as a Mac.”
Schiller, in fact, has a grand philosophical theory of the Apple product line that puts all products on a continuum. Ideally, you should be using the smallest possible gadget to do as much as possible before going to the next largest gizmo in line."

EXCLUSIVE: Why Apple Is Still Sweating the Details on iMac — Backchannel — Medium