Amazon’s Twitch Crafts New Strategy to Draw Users - Digits - WSJ

And, presumably for a limited time only, pumpkin carving; also see Twitch will stream every episode of Bob Ross’ ‘Joy of Painting’ (Washington Post), which notes "Twitch has fast-become a household name among gamers, but faces heavy competition from other tech firms looking to expand their live-streaming options. Google's YouTube recently launched its own gaming vertical called YouTube Gaming that takes direct aim at the Twitch's grip on the livestreamed gaming market."

"After spending hours watching professionals vanquish aliens in Halo, Twitch wants you to turn your attention to…knitting?

The live video game streaming website, a subsidiary of Amazon.com Inc., has been quietly building out new categories of content that are more Martha Stewart than Super Mario. The videos, ranging from the art of landscape painting to baking to costume design, are bringing in tens of thousands of viewers even without the draw of explosions or car theft."

Amazon’s Twitch Crafts New Strategy to Draw Users - Digits - WSJ