Verizon to Offer Free Mobile TV, With an Eye on Millennials - The New York Times

No doubt the timing, the day before Apple introduces its next-gen Apple TV product, is a mere coincidence

"The telecommunications company plans to announce this week the start of a free, ad-supported mobile streaming service called Go90, a reference to the behavior of rotating a phone to watch videos in landscape mode. Aimed at 18- to 34-year-olds, the service will be available to all users, regardless of whether or not they are Verizon customers.

“Seventy percent of this group view on mobile first; that’s an enormous opportunity,” said Marni M. Walden, president of product innovation and new business at Verizon."

Verizon to Offer Free Mobile TV, With an Eye on Millennials - The New York Times