New Ad Blocker "Peace" Tops iTunes Paid Apps Chart Within Hours (Marketing Land)

Based in part on the Ghostery database; see Introducing Peace, my privacy-focused iOS 9 ad blocker (Marco.org) for more details; for iPhone, Peace requires >= 5s at this point

"For months, marketers have been worrying over the possibility that consumers might embrace ad blocking that’s made easier in iOS 9. Now iOS 9 is out, and within hours of its launch yesterday, a new ad blocker called “Peace” became the most popular paid app.

The Peace app was created by Marco Arment, former CTO of Tumblr and founder of Instapaper. It sells for $2.99 in Apple’s app store. Within hours of the app going live, it topped the iTunes chart for paid apps for iPhone."

New Ad Blocker "Peace" Tops iTunes Paid Apps Chart Within Hours