How Apple is trying to protect your privacy as its products get more personal - The Washington Post

Curate different

"Apple News, which can deliver a stream of headlines right onto one of the home screens of the iPhone, launched this month into a crowded space. Tech giants such as Google, Facebook and Twitter have long been using algorithms to serve piping hot headlines from the Web to consumers while using their reading habits to enhance the vast trove of data the companies keep on every user.

Apple's offering is different in that its stories are also curated by a small team of journalists. And the company clearly hopes a selling point will be its pledges on privacy protection.

“We don’t build a profile based on your email content or web browsing habits to sell to advertisers,” chief executive Tim Cook wrote in a letter that introduced its privacy Web site last year. “We don’t ‘monetize’ the information you store on your iPhone or in iCloud.”"

How Apple is trying to protect your privacy as its products get more personal - The Washington Post