Google's self-driving car push spurs hiring spree at automakers | Reuters

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"German premium carmakers BMW , Mercedes-Benz and Audi are snapping up software experts as tech firms such as Google threaten to outflank them in the race to develop a self-driving car.

Software expertise has become a new battleground for automakers and tech firms as cars need lines of code to connect electric car motors to batteries, talk to smartphones or activate brakes when a radar system detects an obstacle ahead.

Without beefing up their digital expertise, German automakers will struggle to offer new premium features such as autonomous driving and car-sharing services to compete with new rivals such as Google and Uber."

Google's self-driving car push spurs hiring spree at automakers | Reuters