What The Ad Blocker Debate Reveals | Monday Note

Final paragraphs from a timely Web advertising reality check

"Publishers who rise to condemn new (and still unproven) ad-blocking features on iOS and OS X ought to ask themselves one question: Who needs whom the most?

Apple’s move answers the question. No need to think it’s building ad-blocking technology to monopolize the field to the benefit of its iAd platform whose revenue can’t “move the needle” for a company where revenue and profits mostly come from hardware (see the last 10-Q report page 25). Apple’s “ulterior” motive is making everyday use of its products more pleasant, resulting in more sales: the usual ecosystem play.

It’ll be interesting to watch what happens on Android. Will Google help developers with ad-blocking tools to improve the mobile experience and protect privacy?"

What The Ad Blocker Debate Reveals | Monday Note