Twitter Will Offer ‘Buy’ Buttons to as Many as 100,000 Merchants With New Shopify Deal | Re/code

Tangentially, see Yahoo to Pay $230 Million for Shopping Site Polyvore (BloombergBusiness)

"Twitter, Facebook and Pinterest have all been adding Buy buttons to their platforms over the last year, as they try to build new revenue streams from their giant audiences and take advantage of people’s interest in buying items through their platforms.

But since those three giants don’t — or can’t — integrate directly with every business that wants to sell goods on their platforms, they are turning to companies like Shopify to help. Pinterest is working with Shopify as well as Demandware, which runs online shops for some bigger brands and retailers like Michael’s and Cole Haan. Facebook, too, is working exclusively with Shopify merchants in the beta tests for its own Buy button. When Twitter’s Buy button initiative first launched last year, the company was working with smaller e-commerce software providers like Fancy and Gumroad."

Twitter Will Offer ‘Buy’ Buttons to as Many as 100,000 Merchants With New Shopify Deal | Re/code