Private Investigator Startup Exploits Ashley Madison Hack | WIRED

Signs of the times

"“Historically, going back to Abraham Lincoln, PIs were a service for the wealthy,” he explains. “We’ve made it so the average consumer can now afford a PI. We’ve democratized the service—anyone with $67 can get a PI to do surveillance or an Internet investigation.” (Through the company, PIs cost $67 an hour.)

But while Trustify typically sees customers who are looking to locate an old friend or do a more thorough background check on, say, a new nanny, the Ashley Madison hack has been especially good for business. The company says it has seen its daily caseload increase fifteenfold in the past week with new sign-ups specifically looking to find out if their partner or spouse is a cheater."

Private Investigator Startup Exploits Ashley Madison Hack | WIRED