Ad Blockers and the Nuisance at the Heart of the Modern Web - The New York Times

Accelerated evolution for Internet advertising

"Not only do these trackers represent efforts to profile you, but they also waste time — when you see a web page stuck loading, you can usually blame one of these trackers. Ghostery aims to fix that. For a fee, the company reports to site owners which trackers are slowing down pages — which in turn may improve how ads are served. It will also soon unveil a “Ghostery score” that will show users which sites to trust based on the trackers that sites are loading up.

The pattern here is ironic: PageFair, AdBlock Plus and Ghostery, which all depend to some extent on consumers’ interest in blocking ads, are also all pushing innovative efforts to create better ads."

Ad Blockers and the Nuisance at the Heart of the Modern Web - The New York Times