Spotify Buys Beats’ Analytics Provider Seed Scientific | TechCrunch

Data-driven competitive dynamics

"Seed Scientific formerly served clients including Audi, Unilever, the United Nations, and importantly, Apple’s Beats Music. But with the acquisition, Spotify confirms to me it will exclusively get the startup’s services, pulling the data rug out from under Apple. [...]
Seed Scientific’s founder and CEO Adam Bly will lead the unit. He’ll surely work closely with The Echo Nest, the massive music personalization data provider that also counted Beats as a client before it was acquired by Spotify last year."

Spotify Buys Beats’ Analytics Provider Seed Scientific | TechCrunch