KFC's The Colonel directs Waze users to nearby restaurants - Mobile Commerce Daily - Applications

Sign of the times

"KFC is targeting younger consumers by teaming up with navigational application Waze to lend the voice of brand mascot Colonel Harland Sanders, who will provide turn-by-turn GPS directions and point out nearby restaurants.

From now through August 16, users of the Waze app may opt in to use The Colonel’s familiar voice for navigation directions by visiting the app settings and altering voice language. KFC is following in the foot steps of brands such as Domino’s by using a mascot to communicate with consumers and provide convenience while driving."

KFC's The Colonel directs Waze users to nearby restaurants - Mobile Commerce Daily - Applications