Google Is Its Own Secret Weapon in the Cloud - NYTimes.com

Reminding the market that AWS and Azure aren't the only options

"Google is wielding a new weapon against Amazon and Microsoft for cloud computing customers: itself.

Google is talking more openly about companies that use its cloud business, and revealing more about its computing resources, perhaps the largest on the planet. These include disclosures about Google’s ultrafast fiber network, its big data resources, and the computers and software it has built for itself."

Google Is Its Own Secret Weapon in the Cloud - NYTimes.com